Name: Volvo
Genre: Comedy
Duration: 25 min

CNBC World, a service of CNBC and Dow Jones, is a digital network offering global financial markets in real time, live, worldwide.

CNBC World

Exploring tech start-up Circle's marketing strategies and how it's disrupting the telco industry and winning consumers.

Marketing Media Money

Circles

Tania Bryer attends the 2024 Cannes Lions International Festival of Creativity; explores how politics, AI and the creator economy are shaping the advertising and marketing industry.

Cannes Lions 2024

CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.

Diageo

CNBC's Julianna Tatelbaum speaks with live music promotion company AEG Presents to examine the premiumization of their festival portfolio and the crucial role of brand partnerships.

#: AEG Presents

CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.

CNBC's Tania Bryer heads to the Cannes Lions International Festival of Creativity for the 70th anniversary of the event.

Cannes Lions 2023

The strategy of DBS, a large bank, as it brands itself as a tech start-up.

Publicis Sapient's Latest Campaign

Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin, about losing "Donuts" in a controversial name change and creating a healthier menu.

Dunkin

British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.

British American Tobacco

Michelle Peluso explains how IBM markets what it does.

Willem Marx talks about Volvo's mission to attract new customers without alienating existing ones.

Volvo

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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.